It all started with tooth powder…

Almost 10 yrs ago, in 2015, Ariel started mixing up tooth powder in her studio (which was a converted garage) while living at her mother’s home in California. After realizing how many chemicals and nasty ingredients were in conventional body care, she started formulating her own out of necessity. Back then, there weren’t too many natural options that met her standards and she preferred to have complete control over sourcing. Her dentist at the time (as well as many supportive friends and family members) was extremely impressed with the products and wanted to learn how to buy them, this was the push she needed to dive head first into business and start selling online and at local markets. Before long, she had the #1 best selling tooth powder on Etsy with hundreds of 5 star reviews.

She expanded the line to include luxurious facial creams, balms, and serums all with the highest quality ingredients. They were filled with nourishing herbs and extracts which imparted beautiful natural hues into the products, this made them not only extremely effective but also an enjoyable experience overall.

Educating on harmful ingredients used in conventional products (as well as greenwashing) is something Ariel is very passionate about, she not only wants to create products that are better for the body but also hopes to help people to learn how to read labels and make better choices for themselves. She has been a speaker at natural living events as well as interviewed on quite a few podcasts with the goal to get the word out on toxic chemicals in our everyday products.

Her love for herbalism grew throughout this time, she would hand grind herbs to use in powdered masks and infuse into oils for skincare.

Ariel loved connecting with people face to face, she traveled across the country (even sometimes out of the country like to England and Canada VegFests) to set up booths at festivals and expos. She is so excited for the opportunity to re-launch her company and get back into the natural products community.